Little About Brand
The Wild Tribe is a Canadian outdoor brand helping more people get out on the water with premium inflatable paddle boards built for real adventures. They came to us because they wanted their emails to capture the same excitement, confidence, and sense of community people experience when they choose The Wild Tribe.
So we created flows that made every step of the journey feel like the beginning of a new adventure.
Welcome Series
First impressions matter, so we welcomed new subscribers with the brand story, bestselling boards, real paddler experiences, and an offer that gave them a reason to dive in.
Abandoned Checkout
A little hesitation is normal, especially before buying outdoor gear. We brought shoppers back with trusted reviews, helpful comparisons, and timely reminders that made the decision feel easier.
Post Purchase
The adventure didn’t stop at checkout. We guided customers with setup tips, paddling advice, helpful videos, and a review incentive that encouraged them to share their experience.
Abandonment Flows
Recovered lost sales with cart, site, and browse abandonment emails that struck a witty tone – mixing cleaning hacks, helpful tips, customer testimonials, and gentle product nudges to bring shoppers back.
Post Purchase
Post-purchase emails drove repeat business by requesting feedback, upselling strategically, sharing product tips, and nurturing engagement. Win-back emails reconnected lost subscribers with a genuine, friendly “we miss you” approach.
- From automated flows (85%)
- From campaigns (14.8%)
Results Achieved
Every email was designed to move customers one step closer to the water. From building confidence before purchase to offering guidance after delivery, each flow created a smoother, more enjoyable customer experience.
The Wild Tribe now has an email journey that supports every stage of the adventure and keeps customers engaged beyond the first order.
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