Little About Brand
Etika Jewels is redefining luxury with lab-grown diamonds, timeless craftsmanship, and a commitment to ethical jewellery.They wanted every customer email to feel just as considered as their collections.
So we built journeys that nurtured, educated, and inspired confident buying decisions.
Welcome Series
We introduced new subscribers to the world of Etika Jewels through storytelling, bestselling pieces, and trust-building moments that made discovering the brand feel effortless.
Cart Abandonment
We brought shoppers back with personalised reminders, meaningful reassurance, and gentle urgency that kept their favourite pieces top of mind.
Post Purchase
We kept the relationship going with thoughtful follow-ups, jewellery care tips, and personalised recommendations that encouraged customers to come back again.
Abandonment Flows
Recovered lost sales with cart, site, and browse abandonment emails that struck a witty tone – mixing cleaning hacks, helpful tips, customer testimonials, and gentle product nudges to bring shoppers back.
Post Purchase
Post-purchase emails drove repeat business by requesting feedback, upselling strategically, sharing product tips, and nurturing engagement. Win-back emails reconnected lost subscribers with a genuine, friendly “we miss you” approach.
- Generated through automated flows
- Attributed revenue came from flows
Results Achieved
Buying fine jewellery takes trust, and every email was designed to build it. By introducing the brand thoughtfully, reinforcing the value of lab-grown diamonds, and staying connected after the purchase, our lifecycle flows generated AED 19K+ in attributed revenue – all through automation.
The result was a customer journey that continues to build confidence long after it’s been launched.
This approach boosted revenue, increased bookings, and strengthened overall customer loyalty.
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