Case Study
Little About Brand
Wink Brow Bar, a New York-based beauty studio known for transforming brows and lashes with precision and care, partnered with us to build an email marketing strategy as refined as their services.
Through thoughtfully crafted flows and campaigns, we helped turn first-time visitors into long-term clients.
Welcome Series
We crafted two tailored welcome series – one for services, spotlighting transformations and exclusive discounts, and one for products, highlighting must-haves with compelling offers.
Program
We activated a referral flow that rewarded existing clients for inviting friends, giving both parties a discount and deepening the community around the brand.
We activated a referral flow that rewarded existing clients for inviting friends, giving both parties a discount and deepening the community around the brand.
- Re-Appointment Growth:
- Consultation to Booking Rate
Results Achieved
Email and SMS campaigns drove a 33% increase in re-appointment bookings. They also helped convert over 80% of semi-permanent makeup inquiries into booked salon visits.
These flows kept clients engaged, encouraged repeat business, and strengthened loyalty while maintaining Wink Brow Bar’s premium, approachable brand experience.
This approach boosted revenue, increased bookings, and strengthened overall customer loyalty.
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