Case Study
Little About Brand
Subtle Bodies is a women-led Los Angeles brand crafting ozone-infused skincare by hand. Rooted in healing and natural botanicals, they came to us to build an email strategy as restorative and intentional as their products.
We built flows that felt personal, purposeful, and deeply aligned with the brand’s healing philosophy.
Welcome Series
We introduced the brand, showcased hero products, offered a time-sensitive discount, and guided new subscribers toward beginning their ozone skincare ritual.
Browse
Abandonment
We gently nudged browsers back using personalized product reminders, brand comparisons, and FAQs that answered every reason not to buy.
Post
Purchase
We turned first-time buyers into loyal ritual keepers – through care education, skin updates, community building, and well-timed product recommendations.
We gently reminded browsers of pieces they loved, using FAQs, bestsellers, and testimonials to build trust and encourage confident purchases.
We reassured their choice, shared care tips, encouraged UGC, highlighted testimonials, and introduced complementary pieces to enhance their experience.
Results Achieved
Our emails helped Subtle Bodies reach the right people at the right time – turning new subscribers into buyers, gently winning back curious browsers, and keeping loyal customers close with every send.
The brand grew its reach, deepened its relationships, and kept its customers happy.
This approach boosted revenue, increased bookings, and strengthened overall customer loyalty.
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