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€59K+ Generated Through Strategic Email Marketing
Moduri is a Danish furniture brand known for its premium modular sofas that combine everyday comfort with practical design. They came to us to create email journeys that introduced the brand, highlighted its unique value, and supported customers from discovery to purchase.
They partnered with us to create a complete email ecosystem that nurtured customers from sign-up to repeat purchase.
Welcome Series
We introduced subscribers to Moduri’s washable, modular sofas, demonstrated their everyday benefits through customer stories, and reinforced the welcome offer with timely reminders.
Abandoned Checkout
We addressed purchase hesitation through personalised cart emails, product FAQs, customer reviews, and reassurance around Moduri’s quality, comfort, and returns.
Post Purchase
We kept the excitement going after checkout with helpful tips, practical care advice, customer stories, and product recommendations that made owning a Moduri sofa even better.
Abandonment Flows
Recovered lost sales with cart, site, and browse abandonment emails that struck a witty tone – mixing cleaning hacks, helpful tips, customer testimonials, and gentle product nudges to bring shoppers back.
Post Purchase
Post-purchase emails drove repeat business by requesting feedback, upselling strategically, sharing product tips, and nurturing engagement. Win-back emails reconnected lost subscribers with a genuine, friendly “we miss you” approach.
- From automated flows (68.65%)
- From campaigns (31.35%)
Results Achieved
By building strategic lifecycle journeys – we turned email into a consistent source of revenue for the brand. Automated flows generated €40.8K+, while campaigns contributed a further €18.6K+, together driving more than €59.5K in attributed revenue.
The brand gained a scalable email marketing system designed to keep performing over time.
This approach boosted revenue, increased bookings, and strengthened overall customer loyalty.
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