Project Preview
How We Built €208K+ in Revenue from Scratch
Olivea is a wellness brand dedicated to helping people live longer, healthier lives through science-backed products that support vascular, heart, and brain health.
They came to us wanting email journeys that could actually educate their customers, build real trust, and encourage healthy habits that stick well past the first purchase.
Campaigns
We educated subscribers with science-backed content, simplified complex health topics, showcased Olivea’s premium formulations, and encouraged small daily habits that supported long-term wellbeing.
We reminded shoppers why they chose Olivea, reinforced trust through science and customer reviews, and encouraged them to complete their order.
Post
Purchase
We supported customers after checkout with helpful guidance, wellness tips, and timely reminders that made staying consistent feel effortless.
Abandonment Flows
Recovered lost sales with cart, site, and browse abandonment emails that struck a witty tone – mixing cleaning hacks, helpful tips, customer testimonials, and gentle product nudges to bring shoppers back.
Post Purchase
Post-purchase emails drove repeat business by requesting feedback, upselling strategically, sharing product tips, and nurturing engagement. Win-back emails reconnected lost subscribers with a genuine, friendly “we miss you” approach.
- From automated flows (32.25%)
- From campaigns (67.75%)
Results Achieved
By pairing educational campaigns with well-timed lifecycle emails, we built a strategy that earned trust and drove real growth. Campaigns brought in $60K+, automated flows added another $28.6K+, and together they generated more than $88.6K in attributed revenue.
Olivea now has a scalable email system that keeps educating and converting, long after the first send.
This approach boosted revenue, increased bookings, and strengthened overall customer loyalty.
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