Case Study
Little About Brand
How We Built €208K+ in Revenue from Scratch
TroisPommes Home is a Copenhagen-based outdoor furniture brand known for modular, weatherproof designs that combine Scandinavian aesthetics with everyday comfort. They had everything a premium brand should have – aesthetic products, strong identity, and demand (but no email system in place at all).
They partnered with us to build it from the ground up.
Welcome Series
We made a strong first impression, introducing the brand with up to 20% off and free protection covers to drive early purchases.
We know abandoned carts need a softer approach, so we combined reminders, FAQs around key doubts, discounts up to 30%, social proof, and urgency.
We re-engaged lapsed customers with new product drops, a 25% comeback gift, and urgency that turned hesitation into action.
Recovered lost sales with cart, site, and browse abandonment emails that struck a witty tone – mixing cleaning hacks, helpful tips, customer testimonials, and gentle product nudges to bring shoppers back.
Post-purchase emails drove repeat business by requesting feedback, upselling strategically, sharing product tips, and nurturing engagement. Win-back emails reconnected lost subscribers with a genuine, friendly “we miss you” approach.
- From automated flows (85%)
- From campaigns (14.8%)
Results Achieved
We took email and SMS from zero attributed revenue to the brand’s biggest revenue channel, bringing in €208K+ and driving 51% of total sales. Most of that comes from automated flows, which now handle the majority of performance in the background.
What started with no email system is now a largely automated setup powered by flows.
This approach boosted revenue, increased bookings, and strengthened overall customer loyalty.
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